Employing digital technologies to elevate marketing and operational results since 1996.

The Boston Consulting Group - Miami, FL
We are a team of innovators, operators, entrepreneurs, and investors working with the world’s largest organizations, more at: bcgdv.com

2014 to date

PARTNER BCG DIGITAL VENTURES

  • We re-imagine how people experience products and services, to disrupt and make markets, and create new sources of competitive advantage (doing awesome stuff for awesome clients). Learn more at bcgdv.com

Leapfactor - Miami, FL
Mobile startup specialized on building amazing apps for business.

2009 to 2014

Cofounder - Chief Client Officer & Head of User Experience

  • Started as the CMO defining strategy, positioning and messaging and leading the product portfolio.
  • Emerged as the Chief Client Officer to foster client satisfaction, user adoption and delineate product strategy.
  • Defines and leads the UX and creative efforts that have enabled Leapfactor to deploy apps across 50+ clients.
  • Oversees operations of the implementation, support, analytics and client services organizations.
  • Notable Clients: AstraZeneca, Avon, Bayer, HD Supply, JP Morgan Chase, L’Oréal, SAP.

 

Latin3 - Mexico City, Mexico
Award-winning digital agency focused on the LATAM and US Hispanic markets.

2009 - 2010

Country Manager

  • Head of the Mexico office overseeing the day-to-day operations of the agency.
  • Turned around agency increasing revenue 400% with new accounts and selling new services to existing clients.
  • Negotiated contracts and redefined value-driven relationships to ensure continuous revenue streams.
  • Defined and led new and advanced marketing practices that were new to the marketplace (i.e. social media).
  • Notable Clients: Banamex (Citigroup), Cablevision, Nextel.

 

New Media Strategies (today Meredith Xcelerated Marketing) - Washington DC
Social media firm whose influence changed the jargon of Web 2.0 (Wired).

2008 - 2009

Director, NMS Latino

  • Recruited as the architect of a new business unit offering social media strategies aimed to the Hispanic Markets.
  • Developed go-to-market strategy, detailed market analysis, growth and staffing plans.
  • Steered new sales pitches and increased contract value by at least 25% in every existing account penetrated.
  • Provided thought leadership by writing blogs and actively speaking at industry events.
  • Notable Clients: Nokia, Pepsi, Volkswagen, Warner Brothers.

 

The Bravo Group - New York City, NY
WPP subsidiary established as Young and Rubicam’s leading US Hispanic Agency.

2005 - 2008

Managing Director, Bravo Uno-a-Uno

  • Leader of new business unit with P&L responsibility offering direct, experiential and digital marketing services.
  • Meshed the strengths and skills of a traditional advertising agency with digital practices and digital thinking.
  • Increased profitability by outsourcing and building strategic alliances with other agencies in the WPP network.
  • Deep involvement in new business development while effectively balancing the day-to-day operations.
  • Notable Clients: Chevron, HP, Mazda, Jaguar, Land Rover, Microsoft, Sears, The New York Times, Wrigley, Wyeth.

 

Neoris - Mexico City, Mexico; Rosario, Argentina; Miami, FL
A CEMEX company, one of largest IT consulting firms in Latin America.

2001 – 2005

Business Solutions Manager / Product Manager

  • Designed strategies and programs to deliver operational efficiencies and elevate marketing results.
  • Responsible for product specifications, roadmaps and business strategy definition for new company’s offering. View Sample
  • Project leader for over 50 intranet and website development projects in multiple geographies.
  • Senior Consultant specialized in digital marketing, knowledge management and emerging technologies.
  • Notable Clients: CEMEX, CFE, DESC, Ford Motor Company, SCA, New York Life.

 

Alterbrain (acquired by Neoris in 2001) - Mexico City, Mexico
Conglomerate of web design firms that became one of the largest e-builders in LATAM.

1999 – 2001

Web Design Senior Manager

  • Managed day-to-day operations, project planning, staffing and processes in the “Front End” group.
  • Leader of the award-winning creative department and information architecture team.
  • Engaged and grew client relationships by becoming the main point of contact.
  • Led an effort to synchronize creative and web design methodologies with Rational Unified Process.
  • Notable Clients: Coca-Cola, Kimberly-Clark, Mexicana Airlines, Motorola, Unilever, Zurich.

 

Activamente - Mexico City, Mexico
Leading Marketing & Innovation group known for being the first digital agency in Mexico.

1999

Web Producer

  • Worked closely with clients to develop & implement innovative Internet advertising strategies.
  • Hands-on every aspect, from content development and art direction to project and account management.
  • Analyzed client data to identify key trends and insights and performed extensive competitive research.
  • Lead creative of a critically important and highly visible consumer-facing website citrus.com.mx.
  • Notable Clients: Domecq, Bristol-Myers Squibb.